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Our mountain home, Asheville, NC, is gorgeous. And rich in natural resources, local farms and foods, tailgate and farmers’ markets, talented chefs and friendly people. Asheville Independent Restaurants are celebrated for their creativity, culinary flair, and independent spirit, and with over 40 members, we serve up everything from Indian to Himalayan to Jamaican to French to Southern to Mediterranean. Our organization is dedicated to keeping our food scene eclectic and individual, just like our city’s population. We support one another with generous help from our sponsors and associate members, and we strive to provide superior fare and authentic Asheville hospitality.

Mission

Unite the independent restaurant community of Asheville NC as committed to local people, local philanthropies, local businesses, local food and the local economy, with a promise to preserve the authenticity of our mountain home through genuine food and signature hospitality.

Our Brand Promise

To those who want to experience Asheville, AIR is the brand of authentically local restaurants that delivers diverse flavors as unique and vibrant as our mountain home.

Objectives

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Marketing: